Did you know that there are almost 28 million small businesses in the United States? So for you as the owner of a healthcare business, this means one thing: you have a lot of competition.
To stand out from the crowd, it’s essential that you employ marketing techniques that work. But for many people, this is easier said than done.
Don’t worry! In this article, we’ll outline 5 healthcare marketing ideas that will take your business to the next level.
Run a PPC Campaign
PPC (pay-per-click) ads are a great place to start when marketing your healthcare business. These are ads that appear at the top of search engine result pages (SERPs) when people search for terms related to your company.
For example, if you own a health clinic in Austin, TX and someone searches “doctor in Austin, TX,” you can bid on ads that will appear to those searchers.
What does this mean for you? You’re now able to connect with people right in the moment of them being interested in your services. It’s such a great way to find interested clients.
Keep in mind that running a PPC campaign will take money. It’s not a free marketing technique. But it can have massive dividends if done correctly.
Take Advantage of Social Media
Guess what? Social media marketing isn’t just for consumer product businesses. Facebook, Instagram, and Twitter are all great ways to nurture your current customer relationships and attract new clients.
On your social media profiles, post information about your business. Share information about your doctors, nurses, and related services. Talk about your medical passions and why you decided to enter the field.
This way, when people are searching for a potential doctor, they’ll be able to discover your profile, learn about you, and want to schedule an appointment or call and ask a few questions.
Do this by linking your profiles to your website. And then on your website, have very clear calls to action. These are typically a phone number or contact form.
When it comes to nurturing your current clients, social media is great for this too. Keep your patients engaged with interesting information, engaging articles, and funny quotes–whatever best matches your brand voice.
Doing so will remind them to schedule follow-up visits and build that relationship with them.
Invest in Reputation Management
In today’s internet-influenced society, reviews are an essential part of your marketing strategy. While reviews are important in every industry, they’re even more crucial in the medical field.
In fact, when looking for a doctor, people trust online reviews more than government ratings.
Choosing a healthcare professional is a big decision. Your doctor has a large impact on your day to day life, and in some situations, it can be a life or death decision.
Before making a final decision, many people look online for reviews. So to grow the number of new patients in your office, it’s important to monitor and grow your review database.
The two most important review sites are Google and Facebook. This is where most people turn for information and where you should focus your reputation management efforts.
To grow your review database, start asking your patients to leave a review after every visit. This can be in person as they’re leaving the office or online. Often online methods will result in a larger number of reviews.
The great news is that there are lots of software programs out there that will automatically send review requests to your patients after a visit, making this process much simpler.
Consider Facebook Ads
Also, consider using Facebook ads to market your healthcare business. Whether you’re a family doctor, a dentist, a chiropractor, or another type of medical professional, this can be a solid strategy to generate more revenue.
One tried and true method is to give new clients an introductory offer. This could be a free or discounted visit.
That way, you get them in the door and help them have a good experience. When this happens, it’s much easier to convince them to come back time and time again as repeat visitors.
Want to learn more about me? Click here.
Start a Content Marketing Program
Ever heard of content marketing? Many healthcare professionals haven’t, as it’s still a relatively new technique in the digital marketing world.
Basically here’s the idea. Instead of spending money on ads targeting people who aren’t super interested in what you’re offering, content marketing allows you to capture people who are already looking for your type of business.
You write educational and engaging articles about topics related to your business and then people who are looking for information about those ideas search for them on Google, finding the answers on your website.
They read the article, get to know your business, and have a favorable impression of you. Perhaps they’re ready to make an appointment.
Or maybe they’re not ready to purchase yet and want to learn more by clicking through to other articles on your site.
That’s okay! Because you provided them with valuable information for free that was relevant to their needs, they’re grateful and will turn to you when they are ready to schedule a visit.
Final Thoughts on Healthcare Marketing Ideas
Now that you’ve gone through all of these healthcare marketing ideas, now what? It’s time to get started on developing your strategy.
If you have questions or want to learn more, contact me today. I’m happy to help take your business to the next level.