People buy from people and companies that they know, like, and trust. It can be easy to do in person with people who you’ve met before or you’ve seen a few times at networking events.
Price Waterhouse Coopers surveyed business leaders in 2016 and found that 55% said that a lack of trust from customers and employees is a major threat to their business.
As we all know, we live in a digital world. It’s just as important to gain trust online as it is offline. If you can do both successfully, you’ll have a thriving business as a health entrepreneur and expert.
Do you want to know how you can build trust as an entrepreneur and build your brand? Read on to discover how.
What’s Your Brand?
The first thing that you need to figure out is what you’re about as an entrepreneur. That doesn’t mean get a logo don and have business cards printed. That’s not what a brand is.
What’s a brand? It’s a promise or an emotional connection that you create with your audience, whether that’s potential customers or other entrepreneurs in the health industry.
On a personal level, your brand is the combination of your skills, experience, values, and personality traits.
You define your brand by knowing what you want people to feel after they’ve worked with you. Think of your patients. They want to feel that they’re cared for, listened to, and secure that they’re getting sound, expert health advice.
Here’s how you can start to develop your brand. Ask yourself the following questions:
What’s your passion? Is there one area of health that you know inside and out and you want to be a national and international expert?
What’s your purpose? This essentially helps you answer why you do what you do.
Who is your main audience? Is your main audience your patients and people like them? Get detailed into understanding their hopes, dreams, and fears.
How are you different from the other experts in your field? The answer to this question may include things that you can do better than anyone else.
What is interesting about your personal experience and journey that people will find interesting? Part of building trust as an entrepreneur comes from sharing your personal story.
One way to do that is to make your story relatable. As an example, you may have had an illness that you were able to overcome and are now helping others do the same.
Building Your Brand
Once you have your brand and your personal story down, how do you get it out to the masses? Getting your brand out in public is really how you’re going to gain trust.
After all, if you had the best brand and the story, would people trust you if they never heard of you? Probably not.
Show Your Expertise
This can be hard for some people, but it’s crucial to put yourself out there. You know what you’re an expert in, now is the time to prove it. There are a few ways to start to do that.
The first place to start is by having a website. In many cases, if you don’t have a website, you don’t exist. The great thing about having a website is that it will grow as your brand grows and you gain trust with your audience, you can sell your services and products right from your website.
In order to do that, you’re going to have to find ways to drive traffic to your site. Being active on social media and writing a blog are two ways to drive traffic to your site.
A blog will allow you to write in-depth articles about your area of expertise and that’s consistent with your brand. These blog posts will do a couple of things for you. They’ll show that you’re competent in your area of expertise, which will build trust with your readers.
The second thing that will come from a blog is that increases your chances for being found in search engines, which will drive traffic to your website.
One other thing that you can do to get your brand out is public speaking. Being on stage presenting is a sure way to build trust with your audience.
If this strikes fear in you, consider joining a group like Toastmasters International to get confidence in public speaking.
You can start speaking at local events like Rotary Clubs or chambers of commerce meetings. Once you gain confidence and get more polished, you can speak at conferences and larger events.
Do What You Say You’re Going to Do
As you build a name for yourself, more is going to be asked of you. You may be asked to write papers or blog posts for other sites.
Potential clients may contact you for your services. The best way to get and keep the trust of others is to simply do what you say you’re going to do.
It’s simple, but it’s hard to do on a consistent basis. Yet, if you let others down, they’re not going to be likely to trust you.
Admit Your Mistakes
Nobody’s perfect, and we do make mistakes. One of the things that is hard for people is to admit mistakes.
When you admit your faults and take responsibility for your mistakes, people are going to respect you more and they’re going to trust you.
People are pretty savvy these days. They can see through fake presentations and disingenuousness. Authenticity leads to trust, which leads to purchases and brand loyalty.
About 86% of consumers say that authenticity matters when it comes to making purchasing decisions. They’re more likely to support brands that they perceive to be authentic.
Gain Trust and Build Your Business
In order to be a successful entrepreneur, you have to build trust. That’s how you build a loyal following that will talk about you and recommend your products and services.
If you want to gain trust, start with a strong brand and slowly set your brand out to the masses. It’s a long process, but with consistency, you’re bound to be a success.
Do you want to learn more about building a brand and business that gives you the success that you deserve? Contact Dr. Kris Chaffin today.